Walmart-owned Flipkart on Wednesday mentioned it has onboarded greater than 50,000 kirana retailers to strengthen its provide chain and supply capabilities forward of the upcoming festive season. “With greater than 50,000 kiranas onboarded, Flipkart goals to offer a quick and personalised e-commerce expertise to hundreds of thousands of customers whereas creating alternatives for digital upskilling in addition to further revenue for kiranas,” Flipkart mentioned in a press release.
In preparation for the festive season and the ‘Massive Billion Days’ sale, Flipkart has considerably expanded its kirana onboarding program to make deliveries to prospects in additional than 850 cities.
“The kirana program has been additional expanded to distant and much away cities throughout the nation together with locations equivalent to Tinsukia (Assam), Agartala (Tripura) and Kannur (Kerala), making e-commerce extra inclusive by connecting kiranas and customers to the nation’s quick rising digital commerce,” Flipkart mentioned.
E-commerce corporations see a big chunk of their enterprise coming in throughout the festive gross sales and so they make vital investments forward of time to ramp up capability to have the ability to deal with the spike in orders.
On Tuesday, Flipkart’s rival Amazon had introduced addition of 5 kind centres (Visakhapatnam, Farukhnagar, Mumbai, Bengaluru and Ahmedabad) and growth of eight such present amenities within the nation to strengthen its capability forward of the festive season.
In view of the COVID-19 pandemic, Flipkart mentioned its crew initiated contactless onboarding of kiranas via on-line utility varieties the place kirana companions straight uploaded particulars together with copies of required paperwork to finish the method.
These procedures are adopted by an in depth verification examine of kirana companions earlier than they’ll ship shipments, it added.
The crew additionally organised digital coaching on numerous instruments together with app-based dashboards and digital funds, serving to kiranas rework their enterprise from conventional normal commerce shops to fashionable comfort shops, it famous.
The programme affords kiranas a possibility to generate further revenue whereas additionally constructing on client centric abilities.
“As one of many oldest retail codecs in India, kiranas have one of many highest penetration and showcase efficient administration of the provision chain drivers equivalent to amenities, stock, data and sourcing, in addition to in sustaining a long-standing relationship with customers,” Amitesh Jha, Senior Vice-President, Ekart and Market at Flipkart, mentioned.
He added that via a mix of hyperlocal presence of the kirana retailers and improvements by Flipkart, the programme has change into an important enabler in strengthening the kirana ecosystem within the nation.
Final yr, kiranas collectively delivered over a million shipments throughout Flipkart’s ‘Massive Billion Days’ sale.
(With PTI inputs)